What is stealware?
Scenario: You work hard on developing a site that generates a modest
revenue from cost per action (CPA or affiliate) referals to other
sites. It's your effort to get the traffic, the visitors to the
site follow links you have set up to other sites and purchase things,
for which you receive a referal fee.
Question: If someone else resets the tracking codes to their own
in order skim off payouts due to you...is that theft?
What is stealware?
Stealware is a new name given to products that modify affiliate
tracking codes in order to change the person to which the payment
is due.
Whats so heinous about it?
It might seem minor and like not many people will be affected,
but affiate companies can be paying out thousands $$$$ per month
to individuals who maintain well run sites that generate sales for
their customers. Stealware completely invalidates affiliate marketing
as a valid revenue model for these sites. It will put people out
of business.
Who operates stealware?
More people than you think. 4 major P2P packages are reported
to include stealware. Since attention has been raised about this
issue the number of operators has decreased.
More information about stealware
http://www.afterdawn.com/news/archive/3390.cfm
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